https://wikiadvocacy.org/w/index.php?action=history&feed=atom&title=Media_Access 2026-05-15T15:03:40Z Revision history for this page on the wiki MediaWiki 1.35.0 https://wikiadvocacy.org/w/index.php?title=Media_Access&diff=186&oldid=prev 2014-02-26T17:53:54Z

<p>Created page with &quot; ==Celebrity Spokesperson== Celebrities lend their names and their ability to attract publicity to many causes, paid and volunteer. If a celebrity has a personal connection...&quot;</p> <p><b>New page</b></p><div><br /> <br /> ==Celebrity Spokesperson==<br /> <br /> Celebrities lend their names and their ability to attract publicity to many causes, paid and volunteer. If a celebrity has a personal connection to the condition for which your organization advocates, you may have an advantage. That may not be a requirement, however. We'll talk more about identifying likely celebrities and making contact with them later. <br /> <br /> *Do you have a celebrity spokesperson? <br /> *Are you aware of a celebrity with a recognizable name and an interest or connection to your condition? <br /> <br /> ==Media Attention==<br /> <br /> Media access and attention comes in many forms, from simple radio or newspaper announcements of upcoming meetings to full-length documentaries about specific conditions or treatments. Media attention is an important avenue to membership, donations, and just plain awareness for your organization.<br /> <br /> Organizations of different sizes generally take different approaches for interacting with the media. A large organization with a significant budget can benefit from outsourcing publicity activities to an agency. Even if your organization consists of half a dozen parents that meet only online, you can nevertheless contact local writers and start using the media.<br /> <br /> *Have you been able to get media attention? <br /> *If yes, then how? <br /> *Press releases that led to interviews <br /> *Editorials by your group published in local daily or weekly newspapers <br /> *Feature articles in newspapers or magazines <br /> *Radio appearances by group spokespeople or members <br /> *Television appearances by group spokespeople or members <br /> *Do you have specific goals for media attention? Are they met? <br /> *Do you have resources or contacts that can help you capture media attention? <br /> <br /> You can download a PDF form to help with this activity. ([[Image:Worksheet11.pdf]])<br /> <br /> ==Internal Links==<br /> *[[Determine Goals|Organizational Assessment: Determine Goals]]<br /> *[[Characterize Condition|Organizational Assessment: Characterize Condition]]<br /> *[[Characterize Resources]]<br /> **[[Leadership|Characterize Resources: Leadership]]<br /> **[[Mentors|Characterize Resources: Mentor]]<br /> **[[Volunteers|Characterize Resources: Volunteers]]<br /> **[[Expertise|Characterize Resources: Expertise]]<br /> **[[Vision|Characterize Resources: Vision]]<br /> **[[Funding|Characterize Resources: Funding]]<br /> *[[Compare Goals and Resources, with the Characteristics of the Condition]]</div>

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